Client - Vera Blue via Universal Music Australia

 

Brief
Universal were looking for a two part distinct and striking music video series to launch Celia Pavey’s new collaborative act – Vera Blue.

 

Response
Drawing an aesthetic from the album art, the first music video in the series created aimed to show Vera's transformation into the artist she is. The pressure and unknown take a hold of her, which is to be remedied in the next music video 'Hold.'

 

Results
Universal were delighted with the marriage of the cityscapes with the elegant nature of Vera herself. They praised first of the two-part series, presenting it at their own annual meeting and having it receive over 100k view within the first month of release.