Lipton Cool as a Cucumber

Client - Lipton Ice Tea via Mofilm London

 

Brief
Lipton Ice Tea released their newest flavor ‘Cool as a Cucumber’ and asked for a concept for their Australian campaign and a TVC style commercial.

 

Response
We created ‘The Sauna’, a 30-second commercial which tapped into the sense of humor that Lipton wanted to explore in targeting young Australians.

 

Results
The spot went on to win the London Mofilm Award and delivered 7.7 million impressions online. The Youtube preroll screening delivered 583% more impressions, adding immense value in reach at no cost to the client. The concept was used in a wide release on billboards and bus wraps throughout Australia.